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Help save the planet and your skin with Waterless Beauty

Help save the planet and your skin with Waterless Beauty

Water is one of the most common ingredients found in beauty and skincare products and often makes up 80 to 90 percent of their formulation. Although that might be expected, there are many benefits related to having less water in your products as it is not only good for the environment, but also for your health.
 
The new craze of waterless beauty that is sweeping the industry originated in South Korea with the aim to increase the potency of skincare products, but many companies are now employing this technique with the focus on helping our planet through conserving water.


The Water Crisis
 
For many of us, access to clean water is not something we need to worry about, it is always available right at our fingertips and even though we live in a drought-ravaged country, water still feels abundant. Therefore, it is easy to forget, or not even realise, that water insufficiency is still a critical concern and if not addressed is only going to worsen over the next decade.
 
Water consumption continues to be a crucial part of the sustainability conversation, and the beauty industry is no exception. Many don’t realise just how much water is used in this industry. It is present throughout every aspect of a supply chain – from growing and extracting the ingredients used in the formulas, to the physical manufacturing and transport.
 
Although we have made great strides in terms of sustainability practices, we need to start placing more importance on water usage and conservation, through both the companies we choose to support and changes in our own lifestyles.
 
Waterless is Best
 
Water is often added to products as cheap filler in a formula which reduces its overall effectiveness. Using waterless products can give you better results as they are more densely concentrated, and the ingredients are more powerful when they have not been watered down. You should also be aware that, while drinking water is necessary to hydrate your body, it can actually dry out the skin because it simply evaporates.
 
When water is included in products it also creates moisture which supports bacteria growth. In order to stop bacteria forming, companies are forced to add preservatives such as parabens and formaldehyde. But if water is taken out of a product, you are left with only the active ingredients. These are the ingredients that are actively working to address the skin concerns the product is meant to target.

   Water is one of the most common ingredients found in beauty and skincare products and often makes up 80 to 90 percent of their formulation. Although that might be expected, there are many benefits related to having less water in your products as it is not only good for the environment, but also for your health.   The new craze of waterless beauty that is sweeping the industry originated in South Korea with the aim to increase the potency of skincare products, but many companies are now employing this technique with the focus on helping our planet through conserving water.  The Water Crisis  For many of us, access to clean water is not something we need to worry about, it is always available right at our fingertips and even though we live in a drought-ravaged country, water still feels abundant. Therefore, it is easy to forget, or not even realise, that water insufficiency is still a critical concern and if not addressed is only going to worsen over the next decade.   Water consumption continues to be a crucial part of the sustainability conversation, and the beauty industry is no exception. Many don’t realise just how much water is used in this industry. It is present throughout every aspect of a supply chain – from growing and extracting the ingredients used in the formulas, to the physical manufacturing and transport.  Although we have made great strides in terms of sustainability practices, we need to start placing more importance on water usage and conservation, through both the companies we choose to support and changes in our own lifestyles.   Waterless is Best  Water is often added to products as cheap filler in a formula which reduces its overall effectiveness. Using waterless products can give you better results as they are more densely concentrated, and the ingredients are more powerful when they have not been watered down. You should also be aware that, while drinking water is necessary to hydrate your body, it can actually dry out the skin because it simply evaporates.   When water is included in products it also creates moisture which supports bacteria growth. In order to stop bacteria forming, companies are forced to add preservatives such as parabens and formaldehyde. But if water is taken out of a product, you are left with only the active ingredients. These are the ingredients that are actively working to address the skin concerns the product is meant to target.      There has been a wave of people looking for more sustainable options in their everyday life as the threat of climate change becomes unavoidable. Along with recycled packaging and plant-based skincare and beauty, seeking out waterless products is another great step to supporting the planet. Water-free might just be the eco-friendly change we all need to make. 

There has been a wave of people looking for more sustainable options in their everyday life as the threat of climate change becomes unavoidable. Along with recycled packaging and plant-based skincare and beauty, seeking out waterless products is another great step to supporting the planet. Water-free might just be the eco-friendly change we all need to make.


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