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Pureology Has Just Landed – But Which Products Are Right For You?

Pureology Has Just Landed – But Which Products Are Right For You?

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for colour-treated hair. Colour care without compromise is the power of Pureology. They created customised, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of professional vegan colour care and zerosulfate® formulas, they strive to make women feel beautiful with good-for-you hair care. 

The great thing about hair is that it comes in so many different forms. At Pureology, they understand that your hair has specific needs which is why finding the best hair care product for your hair type is easier than you might think. Since hair care isn’t a one-size-fits-all type of deal, it’s important to narrow down what can actually work for your hair. Plus, if protecting your hair colour ranks at the top of your list, you can rest assured knowing that all of Pureology’s products protect colour-treated hair. To help you navigate the waters of hair care, we’ve broken down the basic hair systems that target some of your biggest concerns and what hair masks are best for your hair type. 

BEST FOR FRIZZY HAIR 

Most people find their hair frizzes up when summer rolls around, but if you’re finding yourself in a constant year-round battle with frizz, smoothing haircare may be the answer. To keep hair looking as sleek as possible, try the Smooth Perfection Collection. The secret is camellia oil that’s found in the collection, which helps tame frizz while leaving hair shiny. Turn to the Smooth Perfection Shampoo and Conditioner for your daily cleansing needs and maintain hair’s sleekness throughout the day.

BEST PRODUCTS FOR DRY HAIR 

If you have dry hair, you may have encountered some of the issues that plague parched strands from static and lack-luster hair to what feels like endless tangles and knots. The problem with hydrating haircare is that it’s often packed with heavy silicones that are supposed to repair and protect thicker hair, but actually make fine hair feel heavy once you wash it. One of the best products for this is Hydrate Sheer since fine hair feels weightless thanks to the silicone-free formula. Instead it uses multi-weight proteins like soy, oat and wheat that only attach to parts of the hair where it’s actually needed. For normal to thick hair, there’s Hydrate Shampoo and Conditioner which can help give very dry hair the intense hydration it needs. It’s common for colour-treated hair to get dry from time to time, but with a colour-safe system like Hydrate, you can give your hair the moisture it requires without worrying about fading in the process. 

BEST HAIR MASK FOR DRY HAIR

Does your hair ever feel dry or crunchy to the touch? Kick straw-like strands to the curb by giving your ends the hydration they need. By using a deep conditioning hair mask like the Pureology Hydrate Superfood Treatment mask, you can help reverse the signs of dryness and leave your hair feeling soft. This moisturising hair mask for dry hair is created with essential nutrients such as avocado oil and coconut oil to moisturise and soften hair so every day can be a good hair day. 

BEST PRODUCTS FOR FRAGILE HAIR 

You’ll know you have damaged hair if your hair is splitting or breaking off at the ends. This can be the result of chemical processing when colouring your hair. When a chemical process weakens the bonds on the inside of the hair strand, this makes hair feel rough, damaged and can lead to breakage. It sounds scary, but fragile hair isn’t a lost cause. In fact, the Strength Cure Collection offers five products that can help bring weak strands back to life. Each product is formulated with antioxidants and proteins like astaxanthin and karavis that can help heal damaged hair. A gentle Shampoo and Conditioner is a must for daily cleansing and detangling for damaged hair. While the best solution for split ends is to get a haircut, between appointments you can apply Split End Salve to strengthen breakage-prone ends and make them feel softer. 

BEST HAIR MASK FOR DAMAGED HAIR

Got split ends? We’ve all been there. Often, these uneven ends can be a sign that your hair is a little weak or even damaged. To give your hair the TLC it needs, use a strengthening hair mask like the Pureology Strength Cure Superfood Treatment mask. This hair mask for damaged hair is packed with essential nutrients, such as goji berry extract and olive oil, to strengthen hair and protect from further damage. Your hair will be strong enough to handle whatever you throw its way. 

BEST FOR COLOR-TREATED HAIR  

To keep blonde hair looking its best, there’s the Strength Cure Blonde Collection. Strength Cure Blonde is a toning haircare system that neutralises and strengthens brassy, damaged, lightened and colour-treated hair. This Shampoo and Conditioner system is vegan, sulfate-free and formulated with strengthening protein keravis, antioxidant astaxanthin and purple orchid, and a signature aromatherapy blend of pear, rose and sandalwood. The sulfate-free purple shampoo helps tone blonde and lightened colour-treated hair and neutralises ashy, brassy tones while the toning purple conditioner provides ultimate strength and moisture to damaged hair. 

No matter what hair products you choose to go with, Pureology is all about serious colour care, so you can feel confident knowing that every hair product is protecting your hair colour and making it look its best while addressing your hair’s individual needs. Living colourfully has never been so easy! 


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