Be your whitest, brightest blonde! Erase damage and unwanted yellow tones in 1 wash this dual-force shampoo contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Brassy tones instantly erased.
90% stronger hair after 1 use.
Opti-plex technology reverses damage.
Dramatically smoother, double the softness.
24 hr fragrance fuse.
Product SKU: BHB1552
Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge clean blonde damage rewind violet toning conditioner.
Warnings & Precautions
Patch test before use.
Keep out of reach of children.
Discontinue use if irritation occurs.
Avoid contact with eyes.
If contact occurs, rinse well with water.